Segment testimonials

Imagine if you were researching a tool, and its landing page showed you how people EXACTLY like you get value from the product.

It's pretty easy to see that that would be ideal.

You may not have the resources to build out a unique landing page for every single use case and persona right now...

But you can at least give this option in your social proof.

Ahrefs does an amazing job at this:

You can essentially look at the GIF above and make something similar for yourself. The strategy and structure is all laid out pretty simply there.

Give people the option to read about the value they are likely to find in the app.