Specific CTAs

If you're like me, you probably hate those generic CTAs that look like this:

They don't give me any context.

They don't inform me about what the next step is.

I have no clue what to expect after that click.

On the flip side, imagine logging onto the Allbirds site looking for shoes and seeing this CTA:

Or maybe you're thinking about selling digital products online, so you check out Gumroad and see this CTA:

Fact of the matter is that specific wins me over every time.

You should also test different copy out for CTAs and beyond, but I highly recommend using more creative and contextual copy.