3-act homepage

Hey,

Every great movie follows the same structure.

1. Setup

2. Confrontation

3. Resolution

Your landing page should too.

Most pages dump features like a grocery list. They forget humans are wired for stories. We literally can't help but follow a narrative arc.

Act 1: Setup (50 words max) Here's the problem eating at your visitor. Make them nod. Make them feel seen. Example: "Your design requests pile up. Freelancers flake. Agencies charge fortune."

Act 2: Confrontation (the emotional cost) This is where it gets spicy. Show what staying stuck actually costs them. "Another month of midnight design scrambles. Another project delayed. Another competitor pulling ahead while you fiddle with Canva."

Act 3: Resolution (your offer arrives) The cavalry shows up. Your solution enters stage left. "Unlimited design requests. Fixed monthly rate. Never scramble again."

Hollywood spends billions perfecting this formula because it works. Your visitors' brains expect this rhythm. Give it to them.

Your 10-minute landing page screenplay:

1. Write your visitor's current frustration (50 words)

2. List 3 emotional costs of staying stuck

3. Introduce your solution like a plot twist

4. Add one "happily ever after" testimonial

Boom. You've got a page that pulls people through instead of pushing information at them.

Stories sell. Features don't.

Hope this helped!

— Blake

My offers:

1. 60-min strategy call: Get strategic about your website, content, audience building, and conversion.

2. Landing page roast: 20-min video audit and written doc full of recommendations guaranteed to increase conversions.

3. Pagetear: Onboard me as your full-time copywriter to get major projects delivered every 48-72 hours.