Founder at Pagetear.com Writing Marketing Gems
Micro-commitments and how to use them
Big CRO lied to you about CTAs
2 mins to fix fake “helpful” copy
2 mins to stop users from bouncing
2 mins to fix your fold
2 mins to learn causality that converts
2 mins to learn brevity
Wish I did this sooner
A change of PAIS would be better
A cheat sheet (screenshot) for converting more above the fold
