I'm calling you out

Hey,

Your subscribers think they know what's coming.

Call it out. Then flip it.

Subject: "Yeah, another productivity hack email..."
First line: "Except this one admits why they all fail."

Subject: "Great, more AI hype..."
First line: "Actually, let me show you what broke yesterday."

Subject: "Another webinar invite (I know, I know)"
First line: "But this one's only 15 minutes and you can stay on mute."

You voice their exact eye-roll moment. Then you yank the rug.

Why this destroys normal subject lines:

Regular subjects fight for attention. These acknowledge the fight's already lost.

You're meeting readers where they actually are. Skeptical. Tired. Ready to delete.

When you name their resistance before they do, something weird happens. They lean in.

I learned this from door-to-door “sales” as a volunteer missionary. The best openers always started with "I know you hate salespeople..."

Email works the same way.

You're stealing their objection. Using their own cynicism as a hook.

Hope this helped!

— Blake

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