That's your hook (Weekend 💎)

Hey,

Here’s my underrated step-by-step for finding the real hook in any piece of content:

1. List 10 topical things you’re scared to say

2. Pick the spiciest

3. Find a way to make it useful

4. Wrap it in a story or analogy

Every time I’ve done this, engagement goes up AND I actually sound like myself.

Hope this helped!

— Blake

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