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- 411: Reach your audience
Hey — It’s Blake.
Spent the whole week prepping for our big cross-country move in a few weeks. Needless to say, things are crazy here. But enough about me.
In this email, we’ll be covering:
How to reach your audience
Benefits-driven copywriting
Using your funny to grow
An amazing candy ad
Audience growth
+ more
Estimated read time: 4 minutes and 20 seconds
1) Seth Godin tells us how to reach an audience
Seth's written dozens of books on marketing, sales, and audience building. And when you ask him how to reach an audience and grow something virally, know what he says?
"If you want your idea to spread, have an idea worth spreading."
Pretty simplistic, but let's break it down a little.
Most people build out the idea, then validate it, then build more features, then tack on some growth strategies so it'll "scale".
But what if you studied people, studied their problems, talked with them about it, proposed multiple solutions, tweaked them to make them unique and even more helpful toward the problem, and THEN started building something?
You can still take massive action in the strategy phase. Execution isn't all done in the "scale up" time frame of a company.
This quote comes from a 6-minute video called "How To Reach Your Audience?"
If you wanna watch, just go right here.
2) Framer’s benefit-driven headlines
Most people don't know how to write compelling and converting copy.
And what you end up with is:
Feature-driven language
Technical jargon
Company speak
No value
The best website copy is all about the user and the transformation they could see with your product.
Here are some examples from Framer:
Benefit: Make a website crazy fast
Benefit: No need to worry about complicated tech
Benefit: Everything you need right in one place
3) NBA Paint's simple strategy
NBA Paint is a Twitter account that uses a super simple strategy to grow an audience:
1. Draw puns of NBA players2. Tag the related teams or players3. Make them and others laugh4. Get shares5. Grow
It's silly, it's dumb, and it really really works.
This account has drawn interest from basically every actual NBA team out there and has done brand deals, merch, and more.
Social media doesn't have to be crazy complicated to work. Something as simple as bad drawings could get you over 150K followers like it did for NBA Paint.
This is a call to action for anyone that has a simple or crazy idea. Go do it for a year and see what happens.
4) Kit Kat giving us the break we need
Not much to add to this ad. It's a true masterclass in creativity and messaging.
Growing an audience is mostly about reps
The person who picks a topic, writes a lot, and published content daily for a year is usually gonna win. Even if that content starts out really bad.
The person with amazing ideas and "viral" potential who only publishes every so often probably won't stick around long enough to win.
If you want to grow a following, figure out something you can talk about every single day for years.
Then go out and do it.
That's the secret sauce to gaining thousands of followers.
Zachary Crockett
What you’ll learn from Zachary:
How to write really good content
How to conduct high quality interviews
How to pique people's interest
Follow Zachary at:
That’s all for this week!
If you haven’t already, please add this email to your address book or contacts. This helps make sure that these emails actually make their way to you every Wednesday.
See you here next week,Blake
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