411: steve jobs masterclass

Plus how to show off your product the right way

Author

Blake Emal
22 Jun

Hey — It’s Blake.

Coming fresh off a Disneyland vacation in which my 2-year-old son broke his leg. Not how I thought I’d be spending my Cali time that way, but hey — still got some quality time in!

In this email, we’ll be covering:

  • A Steve Jobs masterclass in branding

  • Long-form text on landing pages

  • Showing off your product

  • Contextual links

  • Data skills

  • + more

Estimated read time: 4 minutes and 40 seconds

1) Steve Jobs gives us the true meaning of marketing

The leader of the most iconic company of our generation gives us some simple nuggets of truth. And they’ll totally change your perspective on marketing.

Here are some high points:

  • Marketing is all about values

  • Communicate core values above all else

  • Identify what your brand stands for, not what you do

  • Focus on the benefits of the product, not the features

  • People won’t remember 99.9% of companies out there

  • Nike sells shoes, but that’s not what you remember about them

It’s an absolute masterclass on branding in about 6 minutes.

If you wanna watch, just go right here.

2) Whereby’s simple product showcasing

I know this sounds crazy simple, but most people don’t do it:Show your product in action.

Here’s what works with this Whereby example:

  • Benefits-driven headline

  • Shows the product activey in use

  • Integrates humans into the product showcase

  • Removes objections (no install, no download, no logins, just meetings)

3) Career Karma’s contextual social link

Look, promoting links on social usually hurts more than it helps.

But when you can make the link WAY more contextual to eacah platform, it can go a long way.

Here’s what works about CK’s link tactic:

  • The link is short and visible

  • The link is clearly catered to Twitter only

  • It redirects you to a quiz to further engage the user

4) Profitwell’s appropriate use of longer text

The typical standard (especially in SaaS) is to write the shortest possible copy you can.

But sometimes you have a more complex product. And it needs a little more content to really get the point across.

Here’s why this works well for Profitwell:

  • Subscription analytics is hard to understand

  • Longer form text here allows PW to tackle objections

  • Short text wouldn’t be enough to get users up to speed

Marketers who can tell stories with data always win.

There are 5 key skills you can have to get buy in on a project.

Being able to:

  • Read data

  • Sort data

  • Arrange data

  • Present data

  • Turn data into stories

Most people can do numbers 1 - 3.

Presenting can be a tough one, but there are a fair amount of us that can do it.

But your ability to do number 5 sets you apart from everyone else.

If you can see the data for what it could be and turn that into a story, you’ll get buy in on any project you want to do.

What you’ll learn from Louis:

  • How to build no-code apps with Bubble

  • How to build projects at hyperspeed

  • How to get started with side hustles

Follow Louis at:

That’s all for this week!

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See you here next week,Blake

P.S. Want to be featured as the “1 person to follow” in an upcoming issue? Reply to this email and let me know what we can learn from you! I select this based on my own research and recommendations from others.

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