Authority > Answers

Hey,

Google's AI summaries are taking over search results.

Type any question and you'll get a perfectly sanitized answer pulled from multiple sources across the web.

Search for copywriting tips? You'll see the same recycled advice everyone already knows.

Look up conversion strategies? Here comes another bland compilation of conventional wisdom.

The algorithms excel at finding and serving the average answer.

Which opens a massive opportunity for anyone willing to say what the machines can't.

Here's what works now:

Take a position.
Pick a side.
Write the thing that challenges what everyone assumes is true.

The consensus is comfortable and safe.

It's also forgettable.

When every search result looks identical, the only content that stands out is the content with conviction.

Think about your industry's sacred cows. The "rules" everyone follows. The advice repeated so often people stopped questioning it.

That's your opening.

The formula's stupidly simple:

1. Find the consensus view in your industry

2. Spot where it fails in real life

3. Write why everyone's wrong (with proof)

4. Share what actually works instead

AI aggregates existing opinions. It finds the middle ground. It serves up what's already been said a thousand times.

You have something AI will never have: A unique perspective born from your specific experience.

Share it. Defend it. Let some people disagree with it.

Hope this helped!

— Blake

My offers:

1. 60-min strategy call: Get strategic about your website, content, audience building, and conversion.

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