Content bonsai

Hey,

Most businesses create one pillar piece and abandon it.

They write a 3,000-word guide, hit publish, then move on to the next thing.

Tsk tsk.

I’d recommend using the Content Bonsai framework:

Step 1: Extract the Core 

Pull out one insight from your pillar content. One story. One stat. One method.

Step 2: The 90-Second Rule 

Rewrite that single insight as a standalone piece. Set a timer. If you can't read it aloud in 90 seconds, keep cutting.

Step 3: Platform Multiplication 

That 90-second piece becomes your LinkedIn post, Twitter thread, email newsletter, video script, and podcast talking point.

Step 4: Traffic Funnel 

Every bonsai version links back to your original pillar piece.

This has a multiplier effect. One 2,500-word case study becomes:

• 7 LinkedIn posts

• 4 Twitter threads

• 3 email newsletters

• 5 video scripts

• 2 podcast episodes

Same insights. Different containers.

Your move:

Pick your best content from last month. Extract three different insights. Turn each into a 90-second bonsai. Post them this week.

Hope this helped!

— Blake

My offers:

1. 60-min strategy call: Get strategic about your website, content, audience building, and conversion.

2. Landing page roast: 20-min video audit and written doc full of recommendations guaranteed to increase conversions.

3. Copy roast: A full copy audit, 10+ headline ideas, CTA improvements, and a blueprint for your page’s messaging.