Design as product marketing, expectations, and business cards

Hey,

Summer has started and I’m in the process of scraping the rust off my grill — what’s new with you?

Below are 3 ideas on landing pages, copy, and content in less than 2 minutes…

If you’re a SaaS or agency who needs help with copywriting, work with me 1:1 here ↓

1) Daylight

Focus: Design as product marketing

What’s good: Some companies have good design. Some companies do a good job writing clearly about the product. Daylight combined both. The lighting transitions as you scroll, so you can read about what it is and see it at the same time. Magical.

2) UnInbox

Focus: What to expect

What’s good: Copy like this is rare because brands think it isn’t. Why not just tell people what they’ll get if they join you? Lay out clearly what users should expect, and then go deliver on it. Sometimes the most clever copy is obvious and not so clever.

3) Oliv

Focus: Business card hero

What’s good: Beyond the fun design and color scheme here, peep the hero. It looks like a business card — and I dig it. Your eyes are naturally drawn to the right places (H1 and CTA). It frames the most helpful content so you don’t have to think about it one bit.

Hope you found a gem here.

Drop a reply with what you liked or what you want to see next! I respond to every reply.

— Blake

P.S. If you aren’t connected with me on X or LinkedIn, hit follow and DM me!