Doubt insurance

2 mins to stop users from bouncing

Here’s what most pages get wrong:

They do all this work to build belief. Then lose the sale in a single sentence.

Not because the offer sucks.

Because the moment of doubt hit, and nothing caught it.

Great landing pages have built-in Moment of Doubt insurance.

Every time your reader thinks “Wait... but what about—”…there better be an answer already waiting on the page.

If not, they’ll bounce.

Here’s how to build your doubt insurance policy:

1. Find the “flinch point”

That one feature, price, or CTA that makes people hesitate. Zoom in on that. It’s the weak spot in your funnel.

2. Answer the question before they ask

Don’t wait for a sales call to handle objections. Handle them mid-scroll — with copy, social proof, or examples.

3. Use “If you’re thinking X… here’s Y” copy

Call out the hesitation out loud. It builds trust faster than another generic testimonial.

“Not sure if this works for agencies?”
“Half our users are agencies. Here’s why they love it.”

Cover the doubt, save the sale.

—Blake

For a limited time I’m offering 30-minute consulting sessions to founders, indie hackers, and marketing leaders.

We can chat about:

or to participate.