Floating helpers, story before sell, and legit benefits

In partnership with

Hey,

My daughter’s graduating kindergarten today so I’d better write and schedule this one quick.

Below are 3 ideas on landing pages, copy, and content in less than 2 minutes…

But first a quick word from our sponsor!

Join the Essential Community For Marketers

Stay ahead of the curve and join the thousands of marketers shaping the future of marketing with the American Marketing Association. As the largest community-based marketing organization, you’ll find award-winning content, professional certifications (PCM®), industry-leading training events, and vibrant local chapters. Members get access to an abundance of resources, on-demand courses, and the most essential community in marketing.

Get exclusive benefits when you become a member today!

1) Superpower

Focus: Floating helpers

What’s good: Lots to like about this page, but this section is my favorite. My eyes know exactly where to look, and yet there’s a good amount of context here — it never feels too cramped. The floating images around the text actually show my something about the project. Hurray for non-doodle imagery!

2) Complete Creator by Jon Brosio

Focus: Story before sell

What’s good: Instant gratification is easy. Stories are hard. The normal way you see “selling” on the internet is just, well, a sales pitch. Jon leads with stories: a story about you, a story about him, a story about the course, etc. It’s still selling, but the setup isn’t lazy. And it works.

P.S. on this one, the course is closed now so you won’t see the same page :)

3) Textla

Focus: Legit benefits

What’s good: Most “benefits” copy is just feature copy in disguise. And honestly, most companies avoid using “price” as a benefit these days out of fear of being seen as a commodity. Textla just lays it out clearly (which I love). They basically say:

“Look, it’s cheaper and here’s by how much. It’s easy to use and here’s why. People like it and here’s proof.”

Powerful simplicity.

Hope you found a gem here.

Drop a reply with what you liked or what you want to see next! I respond to every reply.

— Blake

P.S. If you aren’t connected with me on X or LinkedIn, hit follow and DM me!

And if you are a SaaS or agency who needs help with copywriting, work with me 1:1 here ↓