Half built bridge

Hey

This sound familiar.

You load a landing page. It instantly hits you with a headline, quick subheader, then slaps you with a "Get Started" button.

Your brain needs stepping stones to make that leap feel logical.

Most pages…don’t do that.

Bad landing page flow:

• Headline: "Double Your Revenue"

• Button: "Start Free Trial"

Good landing page flow:

• Headline: "Double Your Revenue"

• Step 1: "See which pages leak money"

• Step 2: "Get your custom optimization plan"

• Step 3: "Watch conversions climb in 30 days"

• Button: "Start Free Trial"

Why this works:

Your prospect's brain craves a complete story arc.

When you stop at the first CTA, you're asking them to fill in massive gaps.

They have to imagine what happens next, how it works, and whether they'll succeed.

By showing the next three steps, you're building a mental bridge.

Each step makes the final action feel inevitable instead of risky.

People buy the story, then they buy the product. Give them the whole story.

Your move:

Look at your main landing page. Does it stop at "Sign Up Now" or does it show visitors their success path? Add three specific steps that happen after they click.

Hope this helped!

— Blake

My offers:

1. 60-min strategy call: Get strategic about your website, content, audience building, and conversion.

2. Landing page roast: 20-min video audit and written doc full of recommendations guaranteed to increase conversions.

3. Copy roast: A full copy audit, 10+ headline ideas, CTA improvements, and a blueprint for your page’s messaging.