Hot sauce, hot headline + 3 other marketing gems

3 blazing days of 90 degrees or more, only to get washed back down by a rainstorm.

That’s Nashville for you currently.

Today, we’ll uncover 3 incredible ideas on landing pages, copy, and content.

Let’s dive in…

1) Yellow Bird

Focus: Long headline

What’s good: Crystal clear copy. Benefits-packed, leads naturally into action. Plus, you get the large, vibrant imagery of the products right in your face begging you to buy.

2) Godly

Focus: User experience

What’s good: You get dropped right into the action. Some context is available in the header if you need it. If not, go find the exact thing you want.

3) Intercom

Focus: Open letter (personal content)

What’s good: A personal connection from leadership to customer. Transparent, well-written, clear. More SaaS companies should treat an “open letter to customers” as a core home page section.

Idea: Record your landing page

What’s good: Not everyone wants to read a whole landing page. But maybe they would watch or listen to it. Record a video going through the key elements of your page and make it more accessible to anyone’s consumption needs or preference.

Hope you found a gem here.

Drop a reply with what you liked or what you want to see next! I respond to every reply.

— Blake

P.S. If you aren’t connected with me on X or LinkedIn, hit follow and DM me!

This issue of Marketing Gems was brought to you by Pagetear.

Yes, this is my business. No, I didn't pay myself to run this ad.

Look, stop wasting good traffic on bad copy. Pagetear solves this with DFY copywriting subscriptions for tech co's. 3 different plans for whatever you need. Or a one-time landing page audit if you just wanna improve conversions quick.

See where words can take you.