Interest graph tax

Hey,

LinkedIn killed the "post and ghost" strategy.

The platform's 2025 algorithm actively punishes creators who only broadcast without engaging with others' content.

Call it the "Interest Graph Tax"

LinkedIn forces you to pay attention to get attention.

Pure broadcasters see reach drop 40-60%.

Meanwhile, creators who comment meaningfully on 3-5 posts before publishing their own see 2-3x better distribution.

The 5-Before-1 Method

Before you post anything, engage with 5 pieces of content from your target audience.

Use this framework:

1. Fact + Question: Reference something specific from their post, then ask a follow-up that shows you actually read it.

2. Add Context: Share a brief related experience or data point that builds on their idea.

3. Bridge to Value: Connect their insight to a broader trend or implication they might have missed.

Why this works:

LinkedIn's algorithm tracks "meaningful social interactions" - actual conversation starters, beyond likes and shares.

When you engage thoughtfully first, you signal to the platform that you're a community member rather than a content broadcaster.

The tax is real.

Once you pay it, LinkedIn opens the floodgates.

Hope this helped!

— Blake

My offers:

1. 60-min strategy call: Get strategic about your website, content, audience building, and conversion.

2. Landing page roast: 20-min video audit and written doc full of recommendations guaranteed to increase conversions.

3. Copy roast: A full copy audit, 10+ headline ideas, CTA improvements, and a blueprint for your page’s messaging.