AI pendants, info-packing, + 1 more gem

Greetings from the farm!

This is the longest streak of writing my newsletter I’ve had in a while (2).

Momentum unlocked.

Let’s uncover 3 incredible ideas on landing pages, copy, and content in less than 2 minutes…

1) Limitless

Focus: Info-packing

What’s good: Extreme clarity, info-packed, but without too much clutter. Very hard to pull off. From this small hero section, I learn:

• What the product is

• Why it’s different

• Who it’s for (subtly)

• What the hardware looks like

• What the software looks like

• How to take a clear next step

• Where I can get more context

That’s a lotta info-bang-for-the-buck.

2) Once

Focus: Slippery slope

What’s good: Talk about storytelling for something that should be “boring”. You’re hooked from the first sentence. You get the prefect mix of detailed, helpful info and an opinionated story. No notes.

3) Maybe

Focus: Rich headlines

What’s good: Overall, I like the trend of adding richness to headlines. It lets you tell more of a story in far less space. This is just a mockup from Maybe, but it gives you a ton of info very quickly.

Hope you found a gem here.

Drop a reply with what you liked or what you want to see next! I respond to every reply.

— Blake

P.S. If you aren’t connected with me on X or LinkedIn, hit follow and DM me!

This issue of Marketing Gems was brought to you by Pagetear.

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