Mix it up

Hey!

For the past few years, you’ve probably come across one of my (many) newsletter ideas and noticed that I have scrapped 99% of it all.

I believe I’ve boiled down the “why”:

I was writing to curate.
To stick to a format.

I thought the structure would help me be consistent.

Ddid the opposite.

So today, I’m doing something different and sharing my new strategy for this newsletter:

1. You’re gonna get top-notch, free-flowing marketing content

2. I’m gonna write it every single day, and share it 3-4x a week

It’s gonna be more personalized. I’ll curate great marketing examples when I find them, and I’ll dive deep. Other times, I’ll share anecdotal marketing advice.

Either way, it’ll be free for you and fun for all.

Now let’s pivot into something you actually care about: free marketing advice!

Let’s dive into a quick lesson this week re: marketing strategy.

Occam’s Razor for Marketing

This principle stood out to me this week:

“The simplest explanation for something is, on average, the most likely to be true.”

Same applies to marketing.

• The simpler your marketing plan, the more likely it is to succeed.

• The simpler your content, the more likely it is to drive impressions.

• The simpler your landing page, the more likely it is to convert.

• The simpler your value prop, the more likely it is to resonate with customers.

• The simpler your product lineup, the easier it is for customers to make a decision.

• The simpler your pricing structure, the more likely customers are to purchase.

• The simpler your brand message, the more memorable it becomes.

• The simpler your social media strategy, the more consistent your engagement.

• The simpler your onboarding process, the lower your churn rate.

• The simpler your return policy, the more trust you'll build with customers.

• The simpler your A/B tests, the clearer and more actionable your results.

• The simpler your KPIs, the more focused and effective your team will be.

• The simpler your content strategy, the more consistent your output will be.

• The simpler your lead magnet, the higher your opt-in rate will be.

• The simpler your sales pitch, the more likely it is to close deals.

Takeaway:

Audit how you’re currently thinking about your marketing. Chances are you can pare it down by 80% and drive even more results.

Great example across the board of this principle is anything 37 Signals does.

→ Simple copy.
→ Simple products.
→ Simple target market.
→ Simple pain point to tackle.

Applying the principle:

Taking a bit of my own medicine, I realized this week that my own marketing strategy was simultaneously weak and overly complex.

Here’s what it looked like before:

And what it looks like now:

The lefthand column is already underway. So is the righthand column.

Next step for me is the middle.

I don’t have the community fully fleshed out yet, but I have built out a little waitlist thing if you want to reserve a spot! It’ll be free for everyone.

Join for free (forever) right here:

Phew, we did it.

The first issue under the new strategy of just writing what I like and what I learn.