Paalpable pages, trust as content, + 1 more gem

Hey,

Locked myself out of the house after my morning walk. Had to jump back in through a window 7-feet off the ground.

How’s your day going?

Here are 3 ideas on landing pages, copy, and content in less than 2 minutes…

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1) Voicenotes

Focus: Product-as-a-Landing-Page (PaaLP?)

What’s good: There is no true landing page. You get dropped right into the value — with some pointers to get you rolling. No need for tons of context, no marketing copy. Just product tips, inspo of things to try, and a playground to roam in.

2) Cubby

Focus: Bold upfront pricing

What’s good: No big pricing table, no illegible compare and contrast. Just the cost of the thing, in huge letters at the top. Then a simple list of what you get. If it isn’t right for you, no sweat. If it is, buying couldn’t be a quicker decision.

3) Verbatim

Focus: Trust as content

What’s good: Verbatim’s entire website is 3 pages. Home is a headline, subheader, CTA, and logos. Customers is case studies. Testimonials is, well, testimonials. And that’s it. They let their work do all the talking pre-discovery and all the services info comes after.

Hope you found a gem here.

Drop a reply with what you liked or what you want to see next! I respond to every reply.

— Blake

P.S. If you aren’t connected with me on X or LinkedIn, hit follow and DM me!

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