Don't PAS me off

P.A.I.S. > P.A.S.

"Our solution makes X easier"

If I had a dollar for every landing page that starts like this

Everyone's following the same Problem-Solution framework that's been preached since Mad Men

Look, your prospects have already seen 47 solutions to their problem (they're drowning in solutions)

One framework I've found more helpful is PAIS:

Problem → Agitate → Invalidate → Solution

[Problem]

"Managing remote teams is hard" (basic, everyone says this)

[Agitate]

"Every day feels like herding digital cats. Messages go unread, deadlines slip through cracks, and alignment feels like a distant dream." (now it's visceral)

[Invalidate]

"Standard advice? 'Just use better project management tools' or 'Have more meetings.' That's like putting a Band-Aid on a broken arm." (kill the obvious solutions)

[Solution]

"Instead, restructure your message around the actual pain. Lead with understanding, not features. Show them you've lived in their shoes before you try to sell them new ones."

Why this works: 

Consistently outperforms traditional Problem-Solution pages because you're articulating their struggle better than they can themselves.

Want me to audit your hero section? I’m tearing down landing pages all month right here.

Convert and prosper,
Blake

P.S. What are you working on for your biz that I can create free content to help you solve?