- Marketing Gems
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- Perfect hero, demo buttons, & a thumbnail hack
Hey,
I’m currently on a Disney cruise with my family and a robot sent this to you.
Below are 3 ideas on landing pages, copy, and content in less than 2 minutes…
I can teach you to build a high-converting landing page in 45 minutes.
I'm hosting a 100% free Lightning Lesson w/ @MavenHQ on June 20.
You'll learn:
✅ The 4 questions every landing page MUST answer...and if it doesn't it's almost surely destined to waste your traffic.
✅ The 8 elements that make up a winning page structure...and how to use these to clarify, persuade, and motivate to action.
✅ The "Headline Flow" method that makes copy smooth as butter...and how to use it for your own page to say more with less.
Focus: Hero masterclass
What’s good: 5 different elements I like here…
The headline is bold and emotionally charged. Even if you don’t agree, it grips your attention.
The subheader takes that emotion and translates it into a practical transformation you can expect.
Scarcity effect in full swing.
Contextual CTA that tells you what’s on the other side of the click.
De-risk the effort and make the outcome seem realistically achievable.
Perfect formula for newsletters, courses, digital products, etc.
2) Eraser
Focus: Demo buttons that are…demos?
What’s good: Crazy as it sounds, most demo buttons aren’t actually demos, they’re sales calls. This demo button actually is what it says. It shows the exact amount of time you need to dedicate to watch — and lets you watch it right there. Frictionless, info-packed, conversion-friendly.
3) Kieran Drew
Focus: Thumbnail hack
What’s good: Don’t overthink your thumbnails or article images or whatever. Kieran literally uses a picture of himself holding a paper with the blog title on it. Remember, personal sites do well with personal imagery. And production quality is no longer a requirement to publish.
Hope you found a gem here.
Drop a reply with what you liked or what you want to see next! I respond to every reply.
— Blake
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