The Service Free Trial

Hey,

I’ve treated my main biz (Pagetear) like a lab rat.

Whenever I have an interesting idea, I just plot it out on paper and then go implement it on my site.

90% of those experiments produce diddly squat.

One recently found me 2 new clients, though (~$20K LTV each). And it really shoulda failed.

I did a “free trial” for my recurring copywriting service.

Here’s what I did, step by step:

Creating the trial offer

• Break down my normal offer into a 1-week portion

  • For me, I deliver 3-4 large copy requests per week

• Split the 1-week portion into smaller delivery

  • Usually deliver full landing pages or email sequences, so split that into a landing page section or 1 single email

• Take away features that add on time

  • For me, this meant taking revisions/edits off the table for the trial

• Set up a new trial board in Notion

  • This is different than my usual client boards, more barebones and simplified

→ Here’s my template in Notion if you wanna copy it 

Promoting the trial offer

• Post about the free trial on X and LinkedIn

• Point to an application so you can qualify people (you don’t have to let every rando get a trial, select ones that would be great clients for you)

• Keep the trial offer live for 24 hours

→ Here’s my survey if you wanna copy it

Delivering on the trial

Once you get trials coming in, just communicate with them. Your board should have some tutorials/walkthroughs/videos to answer 99% of the questions about the trial.

Clients will make requests for work — then just deliver good stuff.

That’s pretty much it.

The result for me:

→ 2 new clients already paid
→ 4 companies still in the trial

Definitely worth a week’s worth of smaller requests to meet some great new people/companies and being working with a couple of them.

Should be noted that I took the free trial off for now, I got enough takers on it that I needed to hit pause.

Honestly, even if it doesn’t lead to a new client for you…

It still might be worth it.

Potential for:

• Meeting awesome new people/companies

• Getting at least a testimonial out of it

• Sharpening your saw

WDYT — you gonna try this out?

Blake

P.S. I reply to every email, drop me a note with what you want me to talk about next!