Write like a street vendor

Hard lesson I’ve had to learn:

You’re not Hemingway. You’re a street vendor.

As an online writer of any kind, you gotta say just enough to get the person to stop, look, decide, and pay.

Usually that means deleting 30+% of your copy. Most copy isn’t too short. It’s too timid.

Why brutal editing works:

• Every word you don’t delete creates friction

• Confused readers don’t convert

• Neither do overwhelmed ones.

So here’s the cutthroat editing framework I use:

1. “Would I say this out loud?”

If not, kill it.

2. “Does this line move the story forward?”

Every section of your copy is a scene. If it’s not building momentum toward the CTA, it’s dead weight.

3. “Am I repeating myself in a slightly different way for no reason at all but to hit some imaginary word count because it feels more convincing?”

Yeah. Cut that.

4. “Could this sentence survive with just the nouns and verbs?”

Adjectives and qualifiers are the filler words of fear.

Be specific or be gone.

Hope this helps!
—Blake

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