The 7-Second Hero Section

The 7-Second Hero Section

Most companies treat their hero section like a company intro. But your hero section isn't about you - it's a 7-second pitch that either hooks or loses your next customer.

Here's what actually converts:

First, delete your company name from your hero.

Nobody cares who you are in the first 7 seconds. They care if you can solve their problem.

Second, scrap your feature list.

Features belong below the fold. Your hero needs exactly three elements:

• Pain point (stated rawer than you're comfortable with)

• End result (painted in vivid detail)

• Next step (spelled out like you're talking to a 5-year old)

Third, cut your headline count in half.

Multiple headlines = multiple exit points. You need one hook that stops the scroll, not three that dilute attention.

Bad H1: "Welcome to Acme - The innovative project management solution"

Good H1: "Ship projects 2x faster without adding headcount"

Why this works: 

The brain processes pain 2.5x faster than gains.

A hero focused on pain → solution creates instant resonance. The specificity of "2x faster" and "without headcount" paints a clear before/after picture that generic benefits can't match.

Want me to audit your hero section? I’m tearing down landing pages all month right here.

Convert and prosper,
Blake

P.S. Before we go, a page I like today: Height App