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I've noticed something strange about my highest-converting landing pages:

They all ask for something small before asking for the sale.

Not a big flashy demo request.

Not an immediate purchase button.

But a tiny, almost trivial action that seems completely disconnected from conversion rates.

I call these “Tiny Yeses” - they prime users to say "yes" to bigger requests later.

Here's why these work so dadgum well:

When someone takes even a small action on your site, they've psychologically shifted from passive observer to active participant.

Each micro-commitment creates what psychologists call "consistency pressure" – we naturally want our future behaviors to align with our past actions.

Once someone’s clicked that first button, checked that first box, or selected that first option, they've subtly committed to the journey you've designed.

Five Tiny Yeses that consistently deliver:

1. Value-First Calculator: Before asking for an email, let users calculate potential savings/results with your product. Once they've seen the value, the signup feels like a natural next step.

2. Segmentation Question: Ask users to self-identify their category (industry, role, problem size) before showing them solutions. This personalizes their journey while creating commitment.

3. Progressive Disclosure Button: Rather than showing all information at once, hide some behind a "Show me more" button. That simple click significantly increases the likelihood they'll continue down your funnel.

4. Low-Friction Quiz: Start with an absurdly easy first question that anyone can answer. The momentum from that first "yes" carries through to completion rates.

5. Subtle Scroll Trigger: Design visual elements that encourage scrolling past the fold (like partially visible images or incomplete sentences). The act of scrolling itself becomes a micro-commitment to engaging with your content.

The key difference between effective micro-commitments and manipulative dark patterns is value exchange.

Always ask: "Does this micro-step give something valuable to the user, or just to me?" If it's one-sided, it will backfire.

The most powerful position for your first micro-commitment is immediately after the hook but before any significant ask.

This creates a smooth psychological bridge between interest and action.

The pattern I've found most effective:

1. Strong hook (problem/promise)

2. Immediate “Tiny Yes” opportunity

3. Value delivery based on that commitment

4. Slightly larger commitment request

5. More value delivery

6. Primary conversion ask

Hope this helps!

— Blake

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