Your copy isn't boring, your brand voice is

Your copy isn't boring, your brand voice is.

But don’t worry, I’ve come prepared with some actionable advice (stick with me).

There are the 6 brand “personalities” or voices I’ve found that actually convert pretty well:

1/ The Challenger

Perfect for converting: skeptics

“Actually, you’re doing X wrong and here’s the proof and the solution”

2/ The Inside Joker

Perfect for converting: industry leaders

“We both know how bad X is”

3/ The Myth Buster

Perfect for converting: researchers

“Everyone in your industry is lying to you“

4/ The Tired Expert

Perfect for converting: practitioners

“Look, I’ve seen it all and here’s what actually works…“

5/ The Reality Checker

Perfect for converting: decision-makers

“I’m gonna level with you, this might not be for you for X, Y, and Z reason“

6/ The Confessor

Perfect for converting: perfectionists

“I messed up over the past X years so you don’t have to“

Did we land the plane in 2 mins or less? I think so.

If you liked this, reply to this email and lemme know what you want to learn more about. I’ll probably end up writing it for you!

If you didn’t like the email, then it was written by some guy named Steve.

— Blake

P.S. Got room at Pagetear right now for a couple hungry founders / marketing leaders who really need copy for landing pages, emails, ads, video scripts, etc