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AI marketing is a travesty
May 06, 2025

AI marketing is a travesty

I built something free and awesome for you

Blake Emal
Blake Emal
Tiny Yes → Big Yes
Apr 10, 2025

Tiny Yes → Big Yes

Micro-commitments and how to use them

Blake Emal
Blake Emal
Moment of highest intent
Apr 09, 2025

Moment of highest intent

Big CRO lied to you about CTAs

Blake Emal
Blake Emal
Passive aggressive homepage
Mar 28, 2025

Passive aggressive homepage

2 mins to fix fake “helpful” copy

Blake Emal
Blake Emal
Doubt insurance
Mar 27, 2025

Doubt insurance

2 mins to stop users from bouncing

Blake Emal
Blake Emal
Your landing page has a trust issue
Mar 26, 2025

Your landing page has a trust issue

2 mins to fix your fold

Blake Emal
Blake Emal
The most powerful word in sales isn’t “free.” It’s “because.”
Mar 25, 2025

The most powerful word in sales isn’t “free.” It’s “because.”

2 mins to learn causality that converts

Blake Emal
Blake Emal
Write like a street vendor
Mar 24, 2025

Write like a street vendor

2 mins to learn brevity

Blake Emal
Blake Emal
The 2-Second Headline Test
Feb 26, 2025

The 2-Second Headline Test

Wish I did this sooner

Blake Emal
Blake Emal
Don't PAS me off
Jan 30, 2025

Don't PAS me off

A change of PAIS would be better

Blake Emal
Blake Emal
The 7-Second Hero Section
Jan 27, 2025

The 7-Second Hero Section

A cheat sheet (screenshot) for converting more above the fold

Blake Emal
Blake Emal
5 seconds to convert
Jan 21, 2025

5 seconds to convert

New way to nail your hero section

Blake Emal
Blake Emal
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