Marketing Gems
3 marketing gems in landing pages, content, and copy per week.
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I've audited 600 pages to give you 8 tips for conversion
Marketing always follows this rule
Micro-commitments and how to use them
Big CRO lied to you about CTAs
2 mins to fix fake “helpful” copy
2 mins to stop users from bouncing
2 mins to fix your fold
2 mins to learn causality that converts
2 mins to learn brevity
Wish I did this sooner
A change of PAIS would be better
A cheat sheet (screenshot) for converting more above the fold
New way to nail your hero section
The easiest way to know and fix it
